What’s Brewing

Step into any one of our cafés and your senses will be arrested by the robust and awakening scent of Italian coffee. Crown Coffee is the sole importer of Buscaglione Coffee, a high-quality espresso from a modern roastery in Rome, Italy, and has 3 outlets across the island in tech and innovation hubs like CT Hub 2, Singapore Institute of Technology (SIT) and DHL Innovation Centre.

Pioneering a technology-led concept that combines traditional Roman coffee served up through mobile coffee carts operated by Ella the Robotic Barista, Crown Coffee finds newer, smarter ways to bring great coffee to you.

Crown Group’s domain expertise in retail and key strengths in customer experience and automation, has put it in a position to become an IoT (Internet of Things) and digitalisation evangelist. Our mission is to digitalise traditional businesses through the use of cloud computing, facial recognition, data analytics, and artificial intelligence, to build intelligent systems for brick and mortar businesses to thrive in this digitalised world.

And while we’re doing it, also to put a great cup of coffee in every hand.

The Coffee Journey


2018 saw the expansion of Crown Coffee’s flagship café at CT Hub 2 where it all began, growing from a humble 14-seater corner shop to a buzzling 60-seater day-to-night café, bistro and bar, satisfying the cravings of the businesses in the area.


2017 saw the start of Crown Digital is a smart retail solution provider focused on building the digital future of data-driven businesses through the use of Artificial Intelligence (AI) and Machine Learning (ML) to tackle real retail problems such as manpower challenges, scalability, and the need to ensure consistent customer experiences.


In 2016, Crown Coffee started Crown Robotics and conceptualized a fully automated café solution managed by 6 axis robots. In true IoT fashion, each touchpoint was digitalised. From ordering to production to delivery of each cup of Buscaglione Coffee, Crown Robotics has made a fully automated retail experience possible.


Started in 2015, Crown Coffee opened its first café at CT Hub 2, offering great Buscaglione Coffee coupled with panini sandwiches. Forward thinking with its dive into technology, Crown Coffee was one of the earliest adopters of Fully Automated Coffee Production, and the brand soon evolved into a Smart Café in 2017.

Ella, SG's First Robotic Barista

Here are Crown Coffee, we had a dream of creating mobile coffee carts that could bring our great coffee to places that needed it. In 2017, it was made a reality with the launch of Ella, the Robotic Barista, a 6-axis robot that was fully automated and housed on a cart with a production rate being 5x faster than any barista.

Launched at I0T Asia 2017, Crown Robotics deployed facial recognition software to recognise our customers. The idea is to ensure a consistent customer experience for a chain store. By using cloud computing, facial recognition and data analytics, we could scale our business and processes become smart and efficiencies were harnessed. As with IoT fashion, we believe in the integration of all devices, from coffee machines to the ovens, to the fridges and sensors on tables to track usage levels.

Since 2017, Ella the Robotic Barista and Crown Coffee’s mobile carts has been engaged at many esteemed events and expos, weddings and roadshows, and Crown Coffee is a licensed coffee caterer for Singapore Expo and Suntec Convention Centre.

If you’d like Ella the Robotic Barista at one of your events, or would like to have a Crown Coffee’s mobile cart stationed at your building or office, please send us your enquiry here.

Crown Digital

Pioneering Smart Retail Solutions When searching for a smart Point-of-Sale (POS) system for its Crown Coffee business, Founder Keith Tan spotted a gap in the market. With no current vendor yet to build an intelligent solution powered by AI, and none utilizing facial recognition software to connect retailers with useful customer data for better customer engagement – Crown Digital formed a consortium of solution providers to shape the next generation POS system. Crown Digital’s mission is to digitalise traditional businesses and build intelligent systems for enterprises to thrive in this digitalised world. With an intelligent POS system complete with facial recognition capabilities and AI powered recommendation engine, all applications can be easily integrated and deployed on an enterprise-grade open architecture platform working as one. Find out more about Crown Digital here.